On July 28, 2014, the first Green Musketeer project of Groasis has started. In total, 3.000 students planted two trees in Santa Elena, Ecuador. The project is called ‘Be a Green Musketeer, a future for the childhood in Ecuador’.
Instead of focussing on fear, Pieter Hoff chose to develop the Green Musketeer concept, based on the idea 'planting trees' is synonymous to 'having fun'. He inspired a Dutch philanthropist to finance a pilot and received 325K Euros for it (the project is financed by the COmON Foundation from the Netherlands). 40 Schools in the poorest part if Ecuador participated in a competition of planting trees, whereas participating schools received computers – value is a half year salary in Ecuador - for their participation. The schoolchildren had ages between 9 and 11 years old. From each school the 5 children with the 5 highest trees after a year, the 5 schools with the 5 highest total length of the trees and the 5 children of all the schools with the 5 highest trees received an extra computer.