Press message 17-11-2014
The Treesolution with the Groasis Growboxx plant cocoon® winner of the Accenture Innovation Awards 2014
Last Friday the 14th of November, Accenture announced the winners of the Innovation Awards 2014. The Treesolution with the Groasis Growboxx plant cocoon® – judged by a jury of the 12 biggest corporates of Holland - has won the prestigious overall Green Tulip Award in the final in Utrecht, and can call itself the most innovative green product of Holland! Groasis and its founder and inventor of the Growboxx plant cocoon®, Pieter Hoff, is very proud and thankful for this recognition.
In the book “The Treesolution”, Pieter Hoff promotes the replantation of degraded farmland with economic and ecological interesting trees. This way we can help feed the world, fight erosion and clean the air from CO₂ through a money making business model.
The Groasis Growboxx plant cocoon® is a new invention; a biodegradable version of the proven successful Waterboxx plant cocoon® and the answer against eroded soil. The Groasis Growboxx plant cocoon® can be used to plant trees on degraded farmland without using irrigation, and thus making it profitable. It saves up to 97% of water while planting. After a year the Groasis Growboxx plant cocoon® degrades and functions as manure for the tree.
Pieter Hoff says: “with the Groasis Growboxx plant cocoon® we introduce an unimaginable easy tool to combat erosion through reforestation of degraded farmland”.
Groasis is successfully active planting trees in over 30 countries with extreme dry and hot climates. The Accenture Innovation Awards is an annual competition. The most innovative products, services and concepts, that deliver exceptional performance in the field of innovation and sustainability, compete for the coveted Green Tulip.
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Note to editors
Download “The Treesolution” here. For information about the Groasis Growboxx plant cocoon® experiments, watch this video. For more information and images you can look at our press Kit Photos.
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November 2014 Groasis wins the Accenture Green Tulip - Holand's most prestigious innovation award